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About Sally Black


It took Sally a while to figure out exactly what she wanted to be when she grew up.  In the meantime she's been a single mom to three kids, a Pediatric Nurse who delivered babies, an internet pioneer at a dot com start up  with no indoor plumbing, circled the globe a few times, knit movie costumes and even worked in a mental hospital. After all this hard work she finally settled on the idea that vacations are something she does best.


Sally currently holds the position Mom Executive Officer of, the online travel agency she founded in 2000 dedicated to creating customized family vacations.  She recently added the distinction of author to her quirky resume by writing her book "Fearless Family Vacations...Make Everyone Happy Without Losing Your Mind". 


Over the years Sally has shared her expertise and opinions with the press. She's been seen on CNN, WE, MSNBC, NBC as well as numerous radio interviews. Sally's comments have been published in Huffington Post, USA TodayThe New York Times, US News,

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